What offline marketing still works?

Let’s Talk Business Marketing and Advertising What offline marketing still works?

  • Post
    J. Klien
    Participant
    Do you use offline marketing? Direct mail, cold calling, or flyers? What about radio or even TV? What still works, and why?
    0
    0
Viewing 6 replies - 1 through 6 (of 6 total)
  • Replies
    Melissa Eckert
    Participant
    There are a few advantages to offline marketing verse online marketing. For one offline marketing campaigns stay for a longer time and can be utilized multiple times. The good thing about doing things offline is they can be used online as well if you really wanted to have it show on all formats. But offline marketing using materials like pop sockets, hats, pens and things that people can take with them will always be a great tool. What person doesn’t want free stuff? Plus it gets your name out there in ways that you may not have thought about before.
    0
    0
    Kevin Garnet
    Participant
    We do A LOT of offline marketing here because that is something some of our competitors seemed to have stopped doing. A few of the marketing ideas we run are making pamphlets to leave at local businesses like home depot or lowes. I agree with Melissa when it comes to giving out branded items; leave them at key locations or hand them out at places like trade shows.
    0
    0
    Julia Merrace 
    Participant
    Agreed. Creative swag can work. We spent a lot of time thinking of creative ways to stay in the news (so to speak) with our customers. If you spend enough time thinking about it, eventually you’ll find the right balance to get customers on board.
    0
    0
    J. Klien
    Participant
    When you say “creative swag” what do you mean by that besides the basic type of things that we would give away? Also leaving flyers at business may be a good way to go but since we are in the digital age we had been focusing on that aspect instead.
    0
    0
    Akshay M
    Participant
    Marketing is showcasing your product and making sure it creates an impression where your target market is reminded of your product everytime they think of your product genre. That is the ideal case scenario. Online Marketing, these days, plays a highly important role in making sure your marketing objectives are met, be it visibility, purchase, top of the mind recall etc. Moreover, it helps marketers and companies see tangible and actual numbers as ROI can be calculated based on your business objective.

    However, offline marketing can never be written off for the simple reason that you cannot be online throughout the day. There will always be times when you will like to read, walk, drive, meet, watch television and so on and so forth. That is where offline marketing steps in. Offline marketing has its own advantages and its own area of operation where online can’t be equally effective. While driving, you are not looking at your phone, but you are looking on the road and there are banners. While watching TV, you are viewing ads.

    Similarly, there are certain products that can only be shown online but will only generate business when your offline marketing strategies support them. Selling curriculums, home tuitions, vending machines, manufacturing machines. All these have only limited exposure online and can only be sold effectively through offline channels.

    I can go on and on, but I hope the above answers your question.

    0
    0
    Brandon Vue
    Participant
    I feel like right now with COVID offline advertising may not be the best method. Most people don’t want to touch physical things so it would make it harder for people plus you would be wasting money. Maybe next year that will change though!
    0
    0
Viewing 6 replies - 1 through 6 (of 6 total)
  • You must be logged in to reply to this topic.