I know there’s a lot of choices today on where to market? I also know each platform has it’s strengths for specific types of businesses. List your business type, and the best type of social media marketing. Also, say why it’s good for your type of business as opposed to the other two (or three). If you’re using something other than the main platforms, tell us that too, and why you’re using it.
Well, this honestly comes down to how you want to communicate with people. We run a construction company and the only platform that we currently use is facebook. I feel like in this day and age you need to have facebook for people to be able to look up your business. It is almost like a second website because it has all of our contact information, information about our company as well as reviews from actual clients. Also because of photos, people can actually see our work. I feel like its good, especially for those people who may not be able to afford a website and are just starting out too. The other ones like twitter and LinkedIn just don’t seem to offer the same things. I feel like LinkedIn is more for if I’m trying to hire someone. But for my line of work it doesn’t offer the same benefits. But to be fair I haven’t really looked too much into it so I can’t give my full opinion.
There are a lot of negatives and positives when it comes to all platforms but as Kevin said it ultimately comes down to what you are trying to achieve.
Twitter is great because you can use hashtags to get your posts noticed by the right demographic. You can keep up with the big things going on in your industry and follow peoples conversations on the topic. It is a great way to get involved in discussions and get yourself seen. The problem for me is the character limit. You may not be able to get out everything you want to say in one go so you will need to figure out the quickest way to get your point across or do a thread. This can be good and bad but you need to know what you are specifically trying to do if you use twitter. I recommend doing a lot of planning so that it doesn’t look like you are just throwing out everything at once in random order. This, however, in my opinion, is one of the best ways to communicate with people and actually talk to your audience.
Again I agree with Kevin when it comes to Facebook, it is a great alternative if you aren’t able to or can’t afford a website. People tend to already look to facebook when they are searching for a company and all your information will be easy for them to find. It is one of the largest SM platforms so you know google will send most of its traffic through the site. If you use it I will say the same thing I told you with twitter, plan plan plan. Make sure to schedule out whatever you will post so that it doesn’t look like you don’t know what you’re talking about. It is also great free advertising because when someone likes your page they are basically promoting your business to their friends and family. Anything they post on your page can be seen by people on their friend’s list. The only big downfall for me is privacy when it comes to facebook. It is widely known that they are always changing their settings and they tend to get in trouble because they get too much information from users. But if you don’t mind that then facebook is perfect.
When I think of LinkedIn I think connections connections connections! It is a great way to hire new employees and reach out to people in your industry. It is the most professional of all the SM platforms in my opinion. I feel like you are looking for a specific demographic when you advertise on there. If you are a professional company looking for a more professional clientele then it would be a good option. But if your demographic let’s say are young college students, for instance, I would recommend not trying for LI.