When you promote a post it doesn’t give you options to be specific. You pay with the 5 options they give you and promote to whatever audience it thinks is right for you. But if you use Twitter ads you can customize the way you advertise. Adjust the demographic. Adjust the budget and the audience interests. If you need a fast fix promote if not, take the time and use the twitter ads.
Ah yes twitter has been a godsend for my business! It is the best way to get my merchandise out there in front of the eyes that need to see it. It’s also great because I can give input on what I should be making next. I only pay to boost the new items to get more people interested~
Twitter can work for a business depending on the audience age that you are trying to promote too. Unlike facebook most people won’t follow a company on twitter unless they are viral, they have a product that is putting out amazing content and interacting with the audience every day, or they just really like the company. It is a great way to get the younger generations to notice a company but you need to stand out from the crowd first.
There are two types of Twitter Ads: Promoted Accounts and Promoted Tweets. Both great for increasing brand awareness but they have separate use cases.
Promoted Accounts are best used to increase followers. That’s it. Engagement will increase slightly, but the goal of Promoted Accounts is to find people who would be interested in your handle based on who you target. For targeting both Promoted Account and Promoted Tweet campaigns, enter in handles and usernames of competitors and/or top influencers in your industry. This will target people who follow those handles – ultimately your target demographic and who you want to reach.
Promoted Tweets should be used when you have a large announcement or campaign and want to reach a larger audience than you would organically. Promoted Tweets can expand the reach of blog posts, websites, events, releases and more, so be strategic with this ad. If you have a large announcement, plan ahead and set some money aside to promote tweets around the news. Is the announcement about women in business? Maybe target the ads specifically to women. Think about who would be best to target and the demographic you’re trying to reach. Twitter gives lots of targeting options including: location, gender, keywords, interests, usernames and more.