It PPC worth it?

Let’s Talk Business Marketing and Advertising It PPC worth it?

  • Post
    Les Stroud
    Participant
    HI guys,

    We’ve been dabbling in PPC for a while but without much luck. I understand that there’s a lot of stuff a person can and should do to improve their results, so it could be that we’re just not ‘there’ yet, but I was wondering what you guys thought about this? Is it worth the time and energy to even try competing nowadays on pay per click platforms like Bing and Google?

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Viewing 6 replies - 1 through 6 (of 6 total)
  • Replies
    Alice Fowler
    Participant
    I believe there is a thread on here somewhere where they discussed a similar question. But it all depends on what your company is selling or what your service is and who your competitors are. PPC is good if you have a unique brand because you don’t have too many people bidding on the same words as you. Keywords can actually only cost you a few cents to the word instead of $10 – $20 a keyword. Now if you are trying to compete with bigger companies with advertising space then you will need to put in a lot of money to see any results and even then that doesn’t mean you are going to generate as much business as you think. But it does take time for those types of campaigns to grow to see if they have any success. I would recommend looking at bing first instead of google to see what you can do. Have a very specific keyword list and start small.
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    Madison Polk
    Participant
    PPC click is worth it if you have the money for it lol I have learned first hand that little business can lose a LOT of money if they don’t what they are doing. Jeez even the people who know what they’re doing lose money so it is really up to you to see if it is something you would want to do.
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    Alice Fowler
    Participant
    Yes it’s worth it
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    Thandi Pope
    Participant
    I mean it depends on your budget and how you are using it. Can it be worth it ? Yes depending on what your advertising model is and if you are bidding on the correct keywords for your business. Now I wouldn’t say to blow too much money on it until you know what you’re doing is working and helping you in the long run.
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    Akshay M
    Participant
    Both the answers are correct, AdWords behave differently for different budgets. What is not true is that it doesn’t work for SMEs, it does, if you have appropriate budget.

    SMEs generally just give it a try with very tight budget. I believe there is no point in testing a tried and tested tool for promoting your products/services, you just need to research, analyze and plan before running any campaign.

    Biggest problem with SMEs is, they ask people that what is good and what is not to promote their products and AdWords is one most effective way. One can suggest you channel but can’t suggest you that how much money you need to spend, what kind of resources/tools/teams you need.
    They just hire anyone (cheapest available resources, yes cheapest not affordable) with some years of experience, but quality doesn’t come cheap. While hiring they ask about branding, ROI, ROAS, 360 degree marketing, etc as if they’re going to start with some huge marketing program and make you feel exciting.

    Once the person is hired, he comes up with a plan and budget which will never be approved, no matter whatever justification and examples you give. SMEs are not concerned about the results, most of the time they’re just concerned about the budget you’re going to spend. Somehow if you manage to get the proposed budget approved, now you’re in biggest trouble. You’ll be given clear instructions for the kind of results they need, which they know is impossible. Now, you’ll endup losing your job, your interest, money, everything.

    This is the mentality, not AdWords, which doesn’t work for SMEs
    On the other hands Big agencies know the power of AdWords so they add substantial budget to Adwords Campaign.
    AdWords is not a magic wand, it’s an highly effective marketing tool, if used appropriately, it’ll give you amazing results

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    Samantha Byam
    Participant
    PPC is a finicky thing. Now I love free promo and PPC is not free, not at all. You need to have a solid understanding for the words, ads and audience that you are trying to advertise to. When you do this method you are competing with other people who are paying for the same words. It can quickly grow to a large fee if you aren’t paying attention or if you don’t know what you’re doing.
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