Growing a Business and Making a Name For Yourself

Let’s Talk Business Starting a Business Growing a Business and Making a Name For Yourself

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    Paul Harrison
    Participant
    I have a few questions when it comes to starting a business. Myself and a couple of friends were talking the other day about starting a business without a college education and no background in business. Would it be possible to start a company without a lot of knowledge. Someone mentioned the best starting idea for that type of person would be an internet company where you resell things online. Which may be fun but does it really offer a good income? What is a market that someone could start in if they didn’t want to have to work for someone else?
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    Akshay M
    Participant
    You brand is your identity, it’s a reflection of all those elements that make you who you are. These include your values, your character, your talents, your story and your purpose in life. Most importantly it’s about the way you actually communicate these things verbally and non-verbally, both online and off line.

    Branding yourself starts with knowing yourself, only when you know who you are you can find where and how you can communicate and promote your brand in the most authentic and consistent way possible. Knowing yourself also means being aware of your limits, because we all have those too.

    Personal Branding is additionally about how you differentiate and position yourself. What makes you different from other people in your field? Who’s your audience? What are you mostly good at and how can you use your talents to serve, inspire, empower other people? The answers to these questions, among other things, will determine what you should focus on and the best places for you to express your brand. Certain platforms might be more effective than others, or you might actually find that connecting and communicating with people in person makes more sense for you.

    Be honest with yourself, dare to show your authentic side, remember to keep consistency, ask yourself what’s your why and who you are talking to.

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